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Brand is not really a perceptible services or products, but alternatively an personality this really is made for a service or product or just a firm according to its customized logo, title and features that make a distinction it from other products available for sale (Kapferer, 2012).

Brand is not really a perceptible services or products, but alternatively an personality this really is made for a service or product or just a firm according to its customized logo, title and features that make a distinction it from other products available for sale (Kapferer, 2012). As levels of competition within the global industry […]